HSBC EXPANDS AIRPORT BRANDING TO NEWARK INTERNATIONAL AIRPORT

Category: HSBC, Banking, CIN RSS, NJ State News BY: HSBC

NEW YORK – HSBC, one of the world’s largest financial services companies, today announced it has reached a five-year agreement to brand the interior and exterior of 112 jetbridges at Newark Liberty International Airport. The agreement with the Port Authority of New York/New Jersey and JCDecaux North America builds upon HSBC’s successful advertising campaigns at John F. Kennedy International Airport and LaGuardia International Airport, making it the only bank to have a major presence in all three metro New York/New Jersey airports.

Installation of the Newark campaign started in late September and focuses on HSBC Premier, the bank's mass affluent global banking service representing the first time HSBC Premier will be featured in any airport in the United States.

The HSBC Premier ads will have distinct indigo branding featuring international photography and highlighting five customer pillars including: international recognition and support, international services, credit card loyalty and reward, financial planning and wealth management and the Premier Relationship Manager.

Having tremendous success with our branding campaigns at JFK and LaGuardia, we knew Newark airport was the perfect choice especially as we re-launch Premier,” said Carlos Alves, Senior Vice President, Marketing Communications, HSBC Bank USA, N.A., HSBC’s U.S. banking unit. “Newark airport is the cross-roads for close to 10 million international travellers a year and as the world’s local bank it is an ideal place to continue our overall airport branding strategy.”

The addition of branding at Newark airport brings the total number of airports at which HSBC has significant marketing presence to 25 across the world including airports in Sydney, Brazil, Beijing, Shanghai, France, Athens, Indonesia, Tokyo, Mexico, UK, Vietnam and the United States.

“The Your Point of View ads as well as the new HSBC Premier ads are memorable and unique and we are delighted to continue to work with HSBC to expand this successful campaign,” said Jean-Luc Decaux, co-chief executive of JCDecaux North America, the world’s No. 2 outdoor advertising company and the world's #1 airport advertising company. “With new signage at one of the world’s busiest airports, the branding will reach an unmarked level of exposure for HSBC.”

JWT and its parent WPP Group plc have worked with HSBC around the world as their global advertising agency on a variety of projects since 2004.

HSBC Holdings plc:
HSBC Holdings plc serves over 125 million customers worldwide through some 10,000 offices in 82 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$1,861 billion at 31 December 2006, HSBC is one of the world's largest banking and financial services organizations. HSBC is marketed worldwide as 'the world's local bank'.

About HSBC Bank USA, N.A.:
HSBC USA has nearly 450 bank branches throughout the United States, with about 400 in New York State and a growing network of branches in New Jersey, Florida and California. The bank also has branches in Delaware, Washington, D.C., Washington state, Pennsylvania, and Oregon. It is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nation's 10 largest bank holding companies by assets.

About HSBC Premier:
HSBC Premier is the world’s most comprehensive financial management service offering a range of banking, investment and financing solutions to clients whose investable income exceeds $100K. HSBC Premier provides international recognition and support, international services, credit card rewards and protection around the world, and financial planning and wealth management through a single Premier Relationship Manager. With Premier Centers in 35 countries and territories, HSBC Premier gives open-minded, future-focused clients a banking experience free of geographical and bureaucratic limitations.

Within the United States, HSBC Premier Centers can be found in Los Angeles, Miami, New York City, San Francisco, Washington D.C., Westport, Conn., and White Plains, NY. Additionally, there are 250 Premier Centers worldwide. For more information visit.HSBCPREMIERUSA.com

For more information about HSBC:
Click Here
 

---