|
#1
|
|||
|
|||
|
Dear Friends, all,
I snip from the below: > Be afraid. > Be VERY afraid. > < I hope that none will be afraid. We are all here to help one another. My phone number is (UK) 01992 501854 I hope that any Friends' Meeting House (Quakers) will help *any-one* in local distress - and, in the event that they don't understand ('stand-under') the call for help, try me, try elsewhere - just keep calling ! Friendly xx's j ---------- >From: Maryellen Lewis <lewisma9@pilot.msu.edu> >To: communitydevelopmentbanking-l@cornell.edu >Subject: FWD: power elite tactics >Date: Sat, Aug 14, 1999, 7:39 pm > >I am forwarding this because I believe it till interest many participants >on this list. >Maryellen Lewis >~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >Date: Fri, 13 Aug 1999 17:22:07 -0400 >Subject: power elite tactics >From: Lee Winkelman <leew@gbls.org> > >We've been talking about how to research the power elite. Here's >how the power elite researches us. > >This info comes from the Center for Media and Democracy ><http://www.prwatch.org/99-Q1/outrage.html> This is a sample of the kinds >of things corporations will be using against us in the future. Be afraid. > Be VERY afraid. > >Michael Morrill >PCAN >1-610-478-7888-tel >morrill@pcan.org >+++++++++++++++++= > >Mad as Hell? This Program May Have >Your Number > >by Bob Burton > > Is ToxicSludgeCo trying to build in your neighborhood? Are you and your >neighbors swarming like angry bees to attack and drive away the intruder? >If so, you may be have become a blip on someone's "Outrage" meter. > >"Outrage" is a software package based on Peter Sandman's risk >communications theories. As the name suggests, it is designed to assist >companies in "predicting and managing" the anger of "stakeholders" affected >by corporate actions. > >Like many PR consultants, Sandman says he is working to make corporations >more open and accountable. His theories about "outrage" can be used, he >says, both to help companies reduce community anger and to mobilize >activism for improvements in public health. > >A glance at the software, however, suggests where its loyalties lie. A demo >version for Windows is downloadable at <www.qest.com.au>. If you want the >real thing, though, it sells for $3,000 a copy ($36,000 for a national >corporate license, or $48,000 for a worldwide license). > >Obviously, these prices were not set with grassroots community groups in >mind. Corporations with deep pockets are Sandman's primary market, and the >demo package is tailored to appeal to that audience. > >The demo offers a hypothetical sample "situation definition" which lays out >the following scenario: "Our factory in the South Side neighborhood has >long had visible air emissions, sometimes very thick. The poor, minority >residents, with whom we have very little relationship, recently began >organizing to do something about the problem, maybe even shut us down." > >The demo then leads users through the steps needed to track and categorize >people as allies, neutrals, or opponents. Among the sample "opponents," it >lists names including "S.S. Latino Assn.," "Mrs. Charles," "City Air >Quality Board," "Sierra Club," "Greenpeace," "South Side Elementary School" >and "nearest neighbors." > >Computing Power > >"For obvious reasons, we are also interested in how much power each >important stakeholder can bring to bear," the software explains. > >Sandman's strategy relies on a fairly crude but undoubtedly effective >formula which invites PR managers to map the overlap between "passion" and >"power" among stakeholders. Depending on how they rank in these two areas, >the company can choose one of four strategies: "deflect, defer, dismiss, or >defeat." > >Stakeholders with power but no passion should be "deflected." Distract >them, change the subject, or just wait them out until their attention >wanders elsewhere. > >People with passion but no power, on the other hand, can be "defeated." >Sure they care, but can they do anything about it? And people with neither >passion nor power are easier still. Just "dismiss" them. > >The one occasion when Sandman says real reform is necessary is when dealing >with people who have both high passion and high power. Those people he >says, are "a force to reckon with," and the company will eventually have to >"defer" to their demands--"one way or another, to one extent or another." > >The "Outrage" software is marketed by the Qest Consulting Group, an >Australia-based joint venture between Sandman and the global environmental >consulting firm Dames and Moore. The Australian launch of the software >included a panel discussion at which community activist Colleen Heartland >was invited to participate as a representative of the Hazardous Materials >Action Group (HAZMAG). > >HAZMAG, a local activist group in Melbourne, Australia, was formed after a >series of chemical plant fires in the area. More recently, it has worked to >organize area residents affected by a massive explosion that destroyed much >of the Coode Island chemical plant and sent a toxic plume across Melbourne. > >"The more I sat through the presentation, the more worried I became," >Heartland said after the demonstration of Sandman's software. "The program >is very, very sophisticated and based on the assumption that working with >the company can be effective and the company can be trusted," she said. >"From my practical experience neither assumption is true." > >Heartland said she "found the concept behind the software frightening. No >longer are we up against PR people just trying to be nice to us, but they >are being quite systematic in analysing activists to make sure they get >their way." > >This sample screen from the demo version of Peter Sandman's "Outrage" >software invites users to "list your opponents--declared opponents and >potential opponents. This is the group we're going to analyze further, so >don't stint on your list." > > This post transferred from the cdb-l mailing list |