Barry Wides
11-22-2006, 10:26 AM
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FOR IMMEDIATE RELEASE Contact: Kevin M.*Mukri November 15, 2006 (202) 874-5770
OCC Highlights Strategies for Reaching Minority Markets
WASHINGTON — The Office of the Comptroller of the Currency (OCC) today released a new Community Developments Insights report, “Reaching Minority Markets: Community Bank Strategies (http://www.occ.gov/cdd/ReachingMinorityMarkets.pdf),” examining a variety of methods that banks are using to target specific minority markets in the United States.
“The diversity of our Nation’s population continues to grow, yet many minorities do not have a banking account,” said John C. Dugan, Comptroller of the Currency.* “By offering an expanded array of products and services to this changing consumer base, banks broaden their market and enable a greater number of consumers to enter America’s financial mainstream.”
Depending on their business model and targeted customer base, community national banks are using various approaches to reach minority consumers.* These products, services, and marketing strategies can assist banks with developing customers from growing minority markets, many of whom currently use nonbank financial service providers, such as check cashing outlets and payday lenders, for their financial service needs.*
This Community Development Insights can be found on the news release page of the OCC web site by going to www.occ.gov (http://www.occ.gov/)and clicking on the news release button on the left side of the page or by visiting http://www.occ.gov/cdd/resource.htm (http://www.occ.treas.gov/cdd/resource.htm)for the OCC Community Affairs publications page.
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The Office of the Comptroller of the Currency was created by Congress to charter national banks, to oversee a nationwide system of banking institutions, and to assure that national banks are safe and sound, competitive and profitable, and capable of serving in the best possible manner the banking needs of their customers.
You are subscribed to receive periodic news and information from the Community Affairs Department of the Office of the Comptroller of the Currency. For more information visit OCC's Community Affairs page (http://www.occ.gov/cdd/commfoc.htm). http://comptroller.lyris.net/db/5953/29/1.gif
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FOR IMMEDIATE RELEASE Contact: Kevin M.*Mukri November 15, 2006 (202) 874-5770
OCC Highlights Strategies for Reaching Minority Markets
WASHINGTON — The Office of the Comptroller of the Currency (OCC) today released a new Community Developments Insights report, “Reaching Minority Markets: Community Bank Strategies (http://www.occ.gov/cdd/ReachingMinorityMarkets.pdf),” examining a variety of methods that banks are using to target specific minority markets in the United States.
“The diversity of our Nation’s population continues to grow, yet many minorities do not have a banking account,” said John C. Dugan, Comptroller of the Currency.* “By offering an expanded array of products and services to this changing consumer base, banks broaden their market and enable a greater number of consumers to enter America’s financial mainstream.”
Depending on their business model and targeted customer base, community national banks are using various approaches to reach minority consumers.* These products, services, and marketing strategies can assist banks with developing customers from growing minority markets, many of whom currently use nonbank financial service providers, such as check cashing outlets and payday lenders, for their financial service needs.*
This Community Development Insights can be found on the news release page of the OCC web site by going to www.occ.gov (http://www.occ.gov/)and clicking on the news release button on the left side of the page or by visiting http://www.occ.gov/cdd/resource.htm (http://www.occ.treas.gov/cdd/resource.htm)for the OCC Community Affairs publications page.
# # #
The Office of the Comptroller of the Currency was created by Congress to charter national banks, to oversee a nationwide system of banking institutions, and to assure that national banks are safe and sound, competitive and profitable, and capable of serving in the best possible manner the banking needs of their customers.
You are subscribed to receive periodic news and information from the Community Affairs Department of the Office of the Comptroller of the Currency. For more information visit OCC's Community Affairs page (http://www.occ.gov/cdd/commfoc.htm). http://comptroller.lyris.net/db/5953/29/1.gif
This post transferred from the cdb-l mailing list