wlmmyers
01-18-2002, 03:35 PM
From: "Eric Dahlberg" <ericd@communitycapital.org>
How to Conduct a Market Analysis
Registration is still open for this NCCA Virtual Learning Center Class
offered for community development practicioners.
The six-hour course, How to Conduct a Market Analysis, will be offered over
a three-day period, January 29-31, Tuesday through Thursday, 1:00 to 3:00 PM
EST each day. This is a distance learning class using phone link and
Internet.
Join the live presentation and discussion with the expert instructor and
your peers, all from your own desk at work, home, (or cabin?). The fee for
this class, which receives financial support from the CDFI Fund, is $50. For
enrollment or more information, go to:
<http://www.communitycapital.org/training/learning_institute.html>
Or, fax in the form below. Register by January 22.
The CDFI Fund provides financial support for the development and delivery of
this class.
This is one of three courses available on the VLC in February.
Course Description
How to Conduct a Market Analysis
This session is designed to train you on how to conduct a market analysis
for your CDFI. The course is organized into three themes. The first, What is
a Market Study, acquaints beginners with the concept of this type of study
and its benefits, expected outcomes and relevance to the industry. Next,
Identifying Market Context and Customers introduces the concepts of need and
demand and the distinctions between them. Research Methods, presents the
types of research methods used to conduct a market analysis.
The class encompasses both quantitative and qualitative methods, including
secondary data, surveys, focus groups, and key informant interviews. You
will learn when it is appropriate to use each type of method and what types
of information each will yield. You will also learn how to decide on
outsourcing and how to use collected data. This class is helpful to a CDFI
that is starting to lend, expanding their market area, adding a new product,
or just wants a better understanding of their market.
Registering
To register (please register by January 23) download an enrollment form or
contact Shawnda Ross at 215 923-4754, x203 or by e-mail to
Shawnda@communitycapital.org <mailto:Shawnda@communitycapital.org> to
request an enrollment form.
Eric A. Dahlberg
Manager, Training
National Community Capital Association
215 923-4754 X 241
215 923-4755 Fax
www.communitycapital.org
Two New Virtual Learning Center Courses:
Marketing Analysis
Registration deadline: January 22
Establishing a Successful CDFI
Registration deadline: January 24
Register Online NOW
www.communitycapital.org
This post transferred from the cdb-l mailing list
How to Conduct a Market Analysis
Registration is still open for this NCCA Virtual Learning Center Class
offered for community development practicioners.
The six-hour course, How to Conduct a Market Analysis, will be offered over
a three-day period, January 29-31, Tuesday through Thursday, 1:00 to 3:00 PM
EST each day. This is a distance learning class using phone link and
Internet.
Join the live presentation and discussion with the expert instructor and
your peers, all from your own desk at work, home, (or cabin?). The fee for
this class, which receives financial support from the CDFI Fund, is $50. For
enrollment or more information, go to:
<http://www.communitycapital.org/training/learning_institute.html>
Or, fax in the form below. Register by January 22.
The CDFI Fund provides financial support for the development and delivery of
this class.
This is one of three courses available on the VLC in February.
Course Description
How to Conduct a Market Analysis
This session is designed to train you on how to conduct a market analysis
for your CDFI. The course is organized into three themes. The first, What is
a Market Study, acquaints beginners with the concept of this type of study
and its benefits, expected outcomes and relevance to the industry. Next,
Identifying Market Context and Customers introduces the concepts of need and
demand and the distinctions between them. Research Methods, presents the
types of research methods used to conduct a market analysis.
The class encompasses both quantitative and qualitative methods, including
secondary data, surveys, focus groups, and key informant interviews. You
will learn when it is appropriate to use each type of method and what types
of information each will yield. You will also learn how to decide on
outsourcing and how to use collected data. This class is helpful to a CDFI
that is starting to lend, expanding their market area, adding a new product,
or just wants a better understanding of their market.
Registering
To register (please register by January 23) download an enrollment form or
contact Shawnda Ross at 215 923-4754, x203 or by e-mail to
Shawnda@communitycapital.org <mailto:Shawnda@communitycapital.org> to
request an enrollment form.
Eric A. Dahlberg
Manager, Training
National Community Capital Association
215 923-4754 X 241
215 923-4755 Fax
www.communitycapital.org
Two New Virtual Learning Center Courses:
Marketing Analysis
Registration deadline: January 22
Establishing a Successful CDFI
Registration deadline: January 24
Register Online NOW
www.communitycapital.org
This post transferred from the cdb-l mailing list